welcome to my creative playground

ART DIRECTOR TURNED FILMMAKER. Oh, and I race bikes.

I'm a multidisciplinary creative with 15+ years of experience across design, advertising and film. A Young Director Award nominee at Cannes Lions.

I began my career as an Art Director, but everything changed the summer I picked up a camera to document family travels. What started as a personal experiment quickly became a creative turning point. Filmmaking took over and I haven't looked back since.

Today, I work as a director and creative with a hands-on approach. I write, direct, shoot, and help shape stories from concept to delivery.
Some call me a hybrid or a Swiss Army knife - I just love building strong ideas and bringing them to life with passionate collaborators.

I’m drawn to projects that breathe with emotion and meaning. Whether through branded content, short films, or somewhere in between,
I strive to craft work that feels alive - raw, honest and quietly powerful.